ENTER TO WIN FROM OUR $100,000 PRIZE POOL

YOUR CHANCE TO WIN $10,000 EVERY WEEK

1. Visit Circle K
2. Buy Any 1UP Candy
3. Upload Your
Receipt
4. Follow 1UP on Socials

Entries Open January 10 - April 30, 2025
Drawing Dates Weekly Beginning February 26, 2025
No Purchase Necessary

What are you waiting for? You'll find three new 1UP products January 15, 2025 at CIRCLE K

1UP BROUGHT NEXT LEVEL CRUNCH...

ARE YOU READY FOR WHAT'S NEXT?

  • PUNCH'N'PINEAPPLE

  • SOUR'N'STRAWBERRY

  • ROCK'N'RASPBERRY

  • GUSH'N'GREEN APPLE

  • BITE'N'BLACKBERRY

  • OOZE'N'ORANGE

Welcome back, Fam.

You just discovered the most epic candy drop of 2025. We're talking 6 Flavors of 1UP's NEW Sour Burst Fruit Chews with a secret weapon: an ultra sour core that hits different inside a god-tier chewy shell. Catch that critical hit of sour, then vibe with the chew. As if that wasn't enough, keep scrolling, we wanted to keep the crunch rolling, so we made the world's first Freeze Dried Sour Strips.

THE WORLD's FIRST FREEZE DRIED SOUR STRIPS

We took your favorite sour strips and unlocked their final form through freeze-drying tech. These aren't just crunchy – they're break-the-internet crunchy. Each bite shatters into an explosion of intense sour flavor that hits way different. The texture? Absolutely cracked. This is the rare loot drop you've been waiting for – time to claim your W.

SHATTER THE STRIP, UNLEASH THE SOUR

Freeze Dried Favorites

1UP Freeze Dried Candies are still available exclusively at Walmart locations nationwide in Department 82

Now Available At All US Walmart Locations

Ask for 1UP in "Department 82", "Trending Now" or the "Front End" of All Walmart Locations in the US

How it all began...

Rug took your favorite candies and freeze dried them! The sour worms, gummy bites, watermelon, peach rings, and lemon drop candies are now 3 to 4 times the size, with more crunch and a wild and wacky twist on your traditional favorites! It's an experience than can't be explained but must be tried! Rug is standing by for your feedback and he'll be back with more soon!