Remember the first time your friend dared you to try WARHEADS®... Watching POP ROCKS® sizzle on your tongue... Making up new fun JELLY BELLY® flavor combos. Moments made by candy. Co-Founded by Brian “FaZe Rug” Awadis, 1UP Candy is a team of “Candy Heads” who want to 1UP the candy game with unforgettable flavors and experiences.