WE ARE CANDY, 1UP’D.
CANDY HASN'T
REALLY CHANGED.
Same brands. Same formats. Same ideas people grew up with 20–30 years ago.
We’re not here to protect that. We’re here to push it.
1UP takes the candy everyone already loves and turns the volume all the way up—louder flavors, wilder textures, more layers, more chaos.
We don’t reinvent candy.
We 1UP it.
NOT SAFE.
ON PURPOSE.
We swing big.
Sometimes it’s an instant hit.
Sometimes it misses.
Good.
If everyone likes it, we didn’t push hard enough.
Experimentation isn’t a phase—it’s the whole model.
Risk is our DNA.
BUILT FOR A
FEARLESS GENERATION.
Gen Alpha doesn’t want “classic”. They want what’s next.
New formats.
New energy.
No nostalgia crutches.
This is candy for kids who grew up online, who remix everything, who expect more, faster, louder.
Playing it safe is boring. We’re not bored.
FIND 1UP
IN A STORE NEAR YOU
We’re hitting shelves across the US. And it’s just the beginning.
